{"id":13169,"date":"2026-07-01T11:35:47","date_gmt":"2026-07-01T10:35:47","guid":{"rendered":"https:\/\/www.merronbrook.co.uk\/news\/?p=13169"},"modified":"2026-07-01T11:35:47","modified_gmt":"2026-07-01T10:35:47","slug":"precision-in-timber-carbon-accounting-certification-isnt-the-whole-story","status":"publish","type":"post","link":"https:\/\/www.merronbrook.co.uk\/news\/precision-in-timber-carbon-accounting-certification-isnt-the-whole-story\/","title":{"rendered":"Precision in timber carbon accounting: Certification isn\u2019t the whole story"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1560px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Sustainably certified forests play a vital role in responsible timber sourcing. But sustainability certification and carbon performance are not the same thing.<\/p>\n<p>Timber is increasingly promoted as a low-carbon building solution, but not all \u201csustainable\u201d forests deliver the same long-term carbon outcomes. Two forests can both be FSC or PEFC certified and still deliver materially different long-term carbon outcomes. Carbon sequestration is continuous, variable, and highly consequential, while certification is fundamentally binary.<\/p>\n<p>The carbon credentials of timber products rely in part on the future recovery and sequestration performance of the forests they come from. Differences in forestry performance directly influence the amount of carbon ultimately stored in construction projects, meaning that simple certification labels are not enough to guarantee climate impact.<\/p>\n<p>As our Technical Director, <a href=\"https:\/\/www.linkedin.com\/in\/andy-gibson-41165a27\/\" target=\"_blank\" rel=\"noopener\">Andy Gibson<\/a>, explains, it is important to distinguish between operational sustainability and actual carbon performance. Introducing more granular forestry EPC-style carbon-performance measures may help the construction industry make increasingly sophisticated carbon claims with greater confidence.<\/p>\n<p>Architects, developers, and construction companies looking to make credible low-carbon claims need to consider both certification and carbon-performance assumptions \u2013 combining the two at the certification stage would support these decision-makers. As the industry\u2019s carbon accounting becomes more sophisticated, transparent and nuanced, assessment of forestry outcomes will strengthen the credibility of timber, support responsible specification and lead to better carbon accounting in construction.<\/p>\n<p><strong>Read the full article here:<span style=\"text-decoration: underline;\"> <a href=\"https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/Forestry-Performance-Grading_Andy-Gibson.pdf\" target=\"_blank\" rel=\"noopener\">Can a forest be \u2018sustainable\u2019 and still underperform on carbon? Rethinking forestry certification schemes in a climate emergency<\/a><\/span><\/strong><strong><br \/>\n<\/strong><\/p>\n<p>Our <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/Can-a-forest-be-\u2018sustainable-and-still-underperform-on-carbon-visual-summary-1.pdf\" target=\"_blank\" rel=\"noopener\"><em>\u201cCan a forest be \u2018sustainable\u2019 and still underperform on carbon?\u201d<\/em><\/a><\/span> PDF summarises the key article takeaways in a simple, visual way:<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 11%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-13169 gallery-columns-9 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"1\" data-caption=\"\" href='https:\/\/www.merronbrook.co.uk\/news\/precision-in-timber-carbon-accounting-certification-isnt-the-whole-story\/1-4\/'><img decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/1-240x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/1-200x250.jpg 200w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/1-240x300.jpg 240w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/1-400x500.jpg 400w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/1-600x750.jpg 600w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/1-768x960.jpg 768w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/1-800x1000.jpg 800w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/1-819x1024.jpg 819w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/1.jpg 1200w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"2\" data-caption=\"\" href='https:\/\/www.merronbrook.co.uk\/news\/precision-in-timber-carbon-accounting-certification-isnt-the-whole-story\/2-2\/'><img decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/2-240x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/2-200x250.jpg 200w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/2-240x300.jpg 240w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/2-400x500.jpg 400w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/2-600x750.jpg 600w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/2-768x960.jpg 768w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/2-800x1000.jpg 800w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/2-819x1024.jpg 819w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/2.jpg 1200w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"3\" data-caption=\"\" href='https:\/\/www.merronbrook.co.uk\/news\/precision-in-timber-carbon-accounting-certification-isnt-the-whole-story\/3-2\/'><img decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/3-240x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/3-200x250.jpg 200w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/3-240x300.jpg 240w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/3-400x500.jpg 400w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/3-600x750.jpg 600w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/3-768x960.jpg 768w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/3-800x1000.jpg 800w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/3-819x1024.jpg 819w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/3.jpg 1200w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"4\" data-caption=\"\" href='https:\/\/www.merronbrook.co.uk\/news\/precision-in-timber-carbon-accounting-certification-isnt-the-whole-story\/4-2\/'><img decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/4-240x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/4-200x250.jpg 200w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/4-240x300.jpg 240w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/4-400x500.jpg 400w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/4-600x750.jpg 600w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/4-768x960.jpg 768w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/4-800x1000.jpg 800w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/4-819x1024.jpg 819w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/4.jpg 1200w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"5\" data-caption=\"\" href='https:\/\/www.merronbrook.co.uk\/news\/precision-in-timber-carbon-accounting-certification-isnt-the-whole-story\/attachment\/5\/'><img decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/5-240x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/5-200x250.jpg 200w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/5-240x300.jpg 240w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/5-400x500.jpg 400w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/5-600x750.jpg 600w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/5-768x960.jpg 768w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/5-800x1000.jpg 800w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/5-819x1024.jpg 819w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/5.jpg 1200w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"6\" data-caption=\"\" href='https:\/\/www.merronbrook.co.uk\/news\/precision-in-timber-carbon-accounting-certification-isnt-the-whole-story\/attachment\/6\/'><img decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/6-240x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/6-200x250.jpg 200w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/6-240x300.jpg 240w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/6-400x500.jpg 400w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/6-600x750.jpg 600w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/6-768x960.jpg 768w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/6-800x1000.jpg 800w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/6-819x1024.jpg 819w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/6.jpg 1200w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"7\" data-caption=\"\" href='https:\/\/www.merronbrook.co.uk\/news\/precision-in-timber-carbon-accounting-certification-isnt-the-whole-story\/attachment\/7\/'><img decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/7-240x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/7-200x250.jpg 200w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/7-240x300.jpg 240w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/7-400x500.jpg 400w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/7-600x750.jpg 600w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/7-768x960.jpg 768w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/7-800x1000.jpg 800w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/7-819x1024.jpg 819w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/7.jpg 1200w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"8\" data-caption=\"\" href='https:\/\/www.merronbrook.co.uk\/news\/precision-in-timber-carbon-accounting-certification-isnt-the-whole-story\/attachment\/8\/'><img decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/8-240x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/8-200x250.jpg 200w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/8-240x300.jpg 240w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/8-400x500.jpg 400w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/8-600x750.jpg 600w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/8-768x960.jpg 768w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/8-800x1000.jpg 800w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/8-819x1024.jpg 819w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/8.jpg 1200w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"9\" data-caption=\"\" href='https:\/\/www.merronbrook.co.uk\/news\/precision-in-timber-carbon-accounting-certification-isnt-the-whole-story\/attachment\/9\/'><img decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/9-240x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/9-200x250.jpg 200w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/9-240x300.jpg 240w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/9-400x500.jpg 400w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/9-600x750.jpg 600w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/9-768x960.jpg 768w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/9-800x1000.jpg 800w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/9-819x1024.jpg 819w, https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/9.jpg 1200w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>LET\u2019S COLLABORATE TO BUILD A MORE SUSTAINABLE FUTURE &#8211; GET IN TOUCH:<br \/>\n\ud83d\udcde 01252 844747<br \/>\n\ud83d\udce7 webenquiries@merronbrook.co.uk<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":13170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-13169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sustainability, systems thinking and hidden trade-offs<\/title>\n<meta name=\"description\" content=\"Sustainability is about understanding interconnected systems rather than looking at single metrics. Wider-impact thinking helps identify trade-offs, ask better questions, and balance benefits across social, environmental, and economic dimensions\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.merronbrook.co.uk\/news\/precision-in-timber-carbon-accounting-certification-isnt-the-whole-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustainability, systems thinking and hidden trade-offs\" \/>\n<meta property=\"og:description\" content=\"Sustainability is about understanding interconnected systems rather than looking at single metrics. Wider-impact thinking helps identify trade-offs, ask better questions, and balance benefits across social, environmental, and economic dimensions\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.merronbrook.co.uk\/news\/precision-in-timber-carbon-accounting-certification-isnt-the-whole-story\/\" \/>\n<meta property=\"og:site_name\" content=\"Merronbrook Ltd\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-01T10:35:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.merronbrook.co.uk\/news\/wp-content\/uploads\/2026\/07\/Website-header-image-8.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"James\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"James\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.merronbrook.co.uk\\\/news\\\/precision-in-timber-carbon-accounting-certification-isnt-the-whole-story\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.merronbrook.co.uk\\\/news\\\/precision-in-timber-carbon-accounting-certification-isnt-the-whole-story\\\/\"},\"author\":{\"name\":\"James\",\"@id\":\"https:\\\/\\\/www.merronbrook.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/ca6d44aa52e5357e5e7144dee28fa7e5\"},\"headline\":\"Precision in timber carbon accounting: Certification isn\u2019t the whole story\",\"datePublished\":\"2026-07-01T10:35:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.merronbrook.co.uk\\\/news\\\/precision-in-timber-carbon-accounting-certification-isnt-the-whole-story\\\/\"},\"wordCount\":472,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.merronbrook.co.uk\\\/news\\\/precision-in-timber-carbon-accounting-certification-isnt-the-whole-story\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.merronbrook.co.uk\\\/news\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Website-header-image-8.png\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.merronbrook.co.uk\\\/news\\\/precision-in-timber-carbon-accounting-certification-isnt-the-whole-story\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.merronbrook.co.uk\\\/news\\\/precision-in-timber-carbon-accounting-certification-isnt-the-whole-story\\\/\",\"url\":\"https:\\\/\\\/www.merronbrook.co.uk\\\/news\\\/precision-in-timber-carbon-accounting-certification-isnt-the-whole-story\\\/\",\"name\":\"Sustainability, systems thinking and hidden trade-offs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.merronbrook.co.uk\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.merronbrook.co.uk\\\/news\\\/precision-in-timber-carbon-accounting-certification-isnt-the-whole-story\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.merronbrook.co.uk\\\/news\\\/precision-in-timber-carbon-accounting-certification-isnt-the-whole-story\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.merronbrook.co.uk\\\/news\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Website-header-image-8.png\",\"datePublished\":\"2026-07-01T10:35:47+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.merronbrook.co.uk\\\/news\\\/#\\\/schema\\\/person\\\/ca6d44aa52e5357e5e7144dee28fa7e5\"},\"description\":\"Sustainability is about understanding interconnected systems rather than looking at single metrics. 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